In an unprecedented move, Public Health England, a government health organization has announced their full support in offering vapor devices to aid in smoking cessation. Marking the first time any government health agency, anywhere in the world, has publicly announced it is pro vaping.
Public Health England (PHE) released its official findings of the largest study ever conducted on vaping, and concluded by their estimates that vaping is 95% less harmful than smoking. PHE officials said they believe vapor products “have the potential to make a significant contribution to the endgame for tobacco”.
The news broke just hours ago, across multiple media outlets, and is truly a major milestone for our industry. Giving much needed validity and credibility to have a major world power`s government embrace the potential impact vaping can have.
The announcement arrives on the eve of a major regulatory hearing in California, which could have a debilitating impact on the vape industry depending on the outcome.
The contrast is ironic, our neighbors across the pond move to officially adopt vaping as a form of tobacco cessation. While misinformed politicians in the states, want to ban it through crippling regulations.
A number of major government health officials backed the findings, including England’s public health minister Jane Ellison, and the countries chief medical officer Dame Sally Davies.
PHE believes up to 80,000 deaths a year could be prevented, by mass adoption of vaping and England’s National Health Services agency is currently planning guidelines to become a licensed medical product.
Hopefully England`s decision will influence other world governments to follow suite. Vaping can, and does save lives, and it has the potential to save over a billion people from the harmful effects of smoking.